With demonetisation and increase in online transactions, consumers are moving towards digital payments. But with online payment, there’s always a worry of fraud, that’s why payment gateways are gaining popularity, especially with consumers. Here are a few reasons why your customers prefer payment gateway over direct transactions.
Online shopping is ‘the’ thing
From clothes to cooking utensils, people are buying stuff online. In order to make payment for the same, they need a secure platform, wherein they are sure that their money is not going in the wrong hands.
Pool of choices
More choices mean, more ways to spend. With digitalization, people can buy anything from anywhere in the world. But overseas transactions come with a lot of speculation, especially when it comes to personal data.
Ease of Payment
The most irritating thing with transactions for the consumers is swiping their cards again and again followed by ATM pin and sometimes OTP. But with most of the online merchants, the customers need to fill in their card details just once and use the saved details for all other transactions.
No ‘select mode’ payments only
Half of the time, the platforms for transactions only accept a certain kind of digital or cash payment mode, which is a headache for most of the customers. A platform that accepts any kind of payment mode makes their life quite easy.
Having a digital gateway means your store is open 24/7, and your customers can shop at any hour of the day or night from the comfort of their own homes. Online transactions utilize industry-standard encryption and effectively protect sensitive data, protecting both you and your consumers from fraud. They also enable shoppers from around the world to have access to your store and can expand your customer base exponentially.
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