MobiKwik, India’s largest independent mobile payments network connecting over 32 million users to 100,000 merchants had launched first leg of KwikFest – India’s Biggest Recharge Fest, a national marketing campaign back in April 2016 to promote cashless recharge transactions. During the campaign, participants were asked to pay electricity bills and recharge their phones & DTH connections using MobiKwik. The contest was an instant success and received over half a million participants.
Delhi based Avleen won the car for registering he highest value of transactions during the campaign.
Caption: Delhi based Avleen was given the car by Bipin Preet Singh, Co-founder, MobiKwik
Avleen, a MobiKwik loyalist swears by the ease of transactions and network of merchants with MobiKwik. On winning the campaign, she said, “It’s a dream come true! As a family, we use MobiKwik only, to recharge our phones and pay bills. To get a car for this is unreal. I thank the entire MobiKwik team for conceptualizing this campaign.”
KwikFest is one of the most successful marketing campaigns at MobiKwik, that witnessed participation by over 30 million users and helped the company in registering a 40% increase in daily transactions.
According to Akash Gupta, GM-Marketing at MobiKwik, “We plan to launch the season 2 of KwikFest during the upcoming Independence day festive season to reward our loyal users, to whom we credit our business success. Rest assured, this time the KwikFest will be bigger and better and we’ll ensure that it truly remains India’s Biggest Recharge Fest.”