Thursday, 07 January 2010

Recharge with an SMS – only at mobikwik

We finally have the big daddy of all features which everyone has been eagerly waiting for. Though mobile recharge through internet is convenient, imagine the luxury of being able to recharge on the go with a simple SMS. This is what Mobikwik has brought for you.

1) You need to be a mobikwik user.

2) No minimum balance requirement.

3) Only registered numbers can be recharged. (Primary and Add-On).

4) Recharge SMS can only be sent by primary user.

5) SMS Recharge is completely free – you only pay for normal SMS.

SMS Format :

RC<space>amount<space>mobile number

For example, to recharge 9999925342 with Rs 50 I send the following SMS

RC 50 9999925342

Our Long Code : 9711981981

Normal SMS charges apply . ( based on your SMS plan)

For more, have a look.


November 2009

Monday, 23 November 2009

Who wants unlimited talk time?

Question : If you pay a fixed amount for your broad band internet access per month, should you pay a fixed amount for unlimited voice minutes per month?

Amidst all the pay per second billing and pay per character billing , no carrier has considered this play. With fierce competition, this could be a trump card to lure really valuable customers on-board.

Thoughts? How much would you pay per month for unlimited talk time ? Would you like unlimited text and picture messaging as well?

September 2009

Saturday, 26 September 2009

Whats your pull? (Ask your customers,duh!)

There are two types of consumer facing businesses in this world -

a) Those who have XXX eyeballs and

b) Those  who are trying to get there.

If you are in category b), your product needs to have very clearly communicated differentiators to start generating interest. This is where, I suspect, most startups trip up.  Being first to market with something good and useful is not easy these days , given the noise levels.  Being able to communicate these to your audience and striking a chord is even more difficult.

Infact, a lot of times, what you imagine as the USP of the product and what customers actually love about your product could be entirely different things. Sounds stange , isn’t it?

 One of our team members personally speaks to many customers every week to get a sense of how we are doing.  A couple of conversations last week brought home the point that folks absolutely love the fact that they can manage multiple mobile numbers from the same account. A gentleman from Pune was actually “grateful” that he could recharge his relatives’ West Bengal number and his wife’s Pune number from his mobikwik account.

And to imagine , we had almost not implemented this feature because we thought its not that “important”.  Now we are waking up to actually advertising this feature properly to first time customers.

The power of  personalized and customer feedback is astounding. It can tell you more about your “PULL” factor than any market research or survey or VC guru.

August 2009

Friday, 07 August 2009

Introducing the MobiKwik Team

Who are we?

We are a group of experienced IIT/NID alumni with strong experience in software design and usability.  Currently we are Alpha-testing our first product at Learn more about us at the Team page.

Why Mobikwik?

Mobikwik is a technology play on the telecom space in India. We have started with a fairly focussed offering – online mobile recharge for prepaid customers and we are trying to become the best at it. However, our long term goals for MobiKwik are big, hairy and audacious in scope.

Simply put, we aim to be the Number 1 non-carrier destination for mobile services (voice/data/apps) in India. We do not compete with carriers, rather we use technology to bring mobile services to Indian users in a faster, cheaper and friendlier manner.