We finally have the big daddy of all features which everyone has been eagerly waiting for. Though mobile recharge through internet is convenient, imagine the luxury of being able to recharge on the go with a simple SMS. This is what Mobikwik has brought for you.
1) You need to be a mobikwik user.
2) No minimum balance requirement.
3) Only registered numbers can be recharged. (Primary and Add-On).
4) Recharge SMS can only be sent by primary user.
5) SMS Recharge is completely free – you only pay for normal SMS.
SMS Format :
For example, to recharge 9999925342 with Rs 50 I send the following SMS
RC 50 9999925342
Our Long Code : 9711981981
Normal SMS charges apply . ( based on your SMS plan)
For more, have a look.
Question : If you pay a fixed amount for your broad band internet access per month, should you pay a fixed amount for unlimited voice minutes per month?
Amidst all the pay per second billing and pay per character billing , no carrier has considered this play. With fierce competition, this could be a trump card to lure really valuable customers on-board.
Thoughts? How much would you pay per month for unlimited talk time ? Would you like unlimited text and picture messaging as well?
There are two types of consumer facing businesses in this world -
a) Those who have XXX eyeballs and
b) Those who are trying to get there.
If you are in category b), your product needs to have very clearly communicated differentiators to start generating interest. This is where, I suspect, most startups trip up. Being first to market with something good and useful is not easy these days , given the noise levels. Being able to communicate these to your audience and striking a chord is even more difficult.
Infact, a lot of times, what you imagine as the USP of the product and what customers actually love about your product could be entirely different things. Sounds stange , isn’t it?
One of our team members personally speaks to many customers every week to get a sense of how we are doing. A couple of conversations last week brought home the point that folks absolutely love the fact that they can manage multiple mobile numbers from the same account. A gentleman from Pune was actually “grateful” that he could recharge his relatives’ West Bengal number and his wife’s Pune number from his mobikwik account.
And to imagine , we had almost not implemented this feature because we thought its not that “important”. Now we are waking up to actually advertising this feature properly to first time customers.
The power of personalized and customer feedback is astounding. It can tell you more about your “PULL” factor than any market research or survey or VC guru.