Thursday, 10 June 2010

Docomo Turns 1 !

Tata Docomo, the most popular young operator in India, turns 1 today. Having broken through the clutter with its iconic “Pay Per Second Plan” , it has captured the hearts of youngsters throughout India with GPRS Packs and BuddyNet ( Free Group Calling) .

Tata Docomo was recently also awarded as the Best Operator in Emerging Markets by Telecom Asia.

Here’s wishing Tata Docomo many successes in future! We especially hope that Docomo is able to break away from the traditional carrier mindset and bring some much-needed innovation in Indian Telecom Market.

February 2010

Wednesday, 17 February 2010

Calling India from Gulf?

Middle – East ( aka Gulf ) is a popular destination for Indian workers from Kerala, Andhra Pradesh and other southern states. Proximity to India, good wages for skilled labor, relatively easy to obtain work permits, and an established expat Indian community are the primary reasons why lakhs of Indians flock to these shores every year. UAE, Oman, Kuwait and Saudi Arabia are among the major countries which have expat Indian populations.If you are one of the Indian expats in Gulf,  here’s an interesting piece of info :

  • Normal Calling Rate from Indian mobile( Airtel/Vodafone etc) to Gulf – Around INR 7 per minute.
  • Normal Calling Rate from Gulf Mobile ( Etisalat etc ) to India – 2.4 Dirham (Approx INR 30) per minute.

The calling rates from Gulf to India are almost 4 times the other way round! In addition, most Indian mobile operators have special prepaid packs that reduce calling rate to Gulf to almost Rs 2-3 per minute.


1) Get your family a prepaid mobile connection if they already don’t have one.

2) Topup online using mobikwik whenever you want to talk! Mobikwik accepts all international credit cards and Indian net banking and works instantly.

3) Give your folks a missed call so they can call you back. :D

Mobikwik has many satisfied customers from the Gulf who use it regularly. If you are from Gulf and want to share your experience using mobikwik, do come forward and comment!

Wednesday, 10 February 2010

Are you a social media guru?

One of my friends who works ( freelances) with a social media strategy firm sent this hilarious cartoon clip. I have a few friends in this space who work with both big companies and startups. Being a startup ourselves, we do take social media seriously given that it does not cost anything.( except time to tweet and re-tweet and post and re-post). Social media is definitely a good tool to make yourself heard  and  let the world know there are real people behind the company. Folks like Tony Hsieh ( sold to Amazon for a billion USD) have used their blogs to good effect. So while Zappos primarily sold shoes and other apparels, Tony’s blog had quite a fan following based on his mostly humorous posts.The problem : Marketers in big companies hear the latest buzz ( through friends or media or “social circles”) and suddenly every one of them wants to jump on the bandwagon.  Before you can say “Twit what?”, there are hundreds of social media gurus, facebook consultants, twitter shops, community engagement platforms, all selling their wares to these marketers. Result : You are asked to become a fan of “Baby XXX diapers” even though a restraining order legally prevents you to be within 100 meters of a kid. Or follow           ” Porn YYY game”  on twitter except that there are only nude men ( and no nude women ) in the game ( gay adsense scammer, ha ha).

The truth, as usual, is somewhere in between. If you are a startup , I recommend you to use social media to engage meaningfully, not just to garner facebook fans and twitter followers. ( Last I heard, you could buy followers on twitter for a cent each). As for big companies, well, if no billboards are available on Gurgaon expressway this month, pay some $$$ to a social media guru and start a cause like Stripey the Cub. ( sponsored by Aircel). It is cheap, fast and it works.

Monday, 01 February 2010